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Timeless rugs with meaning.
Handpicked. Can be experienced. unique piece.
Maro Innovation
ISMÂ — Arabic for “sign” or “trace” — is not a carpet in the classical sense. It is a woven language of clarity, depth and reduction. Vertical lines rise up like thoughts, memories, milestones. Knotted in a specialized studio in the Atlas Mountains — made from 100% natural virgin wool, densely worked, with a deliberately flat pile of 2 cm. A piece for spaces that breathe. For people with a sense of substance.
€8.500
Including 20% VAT for orders within the EU. Sales tax is waived for deliveries to third countries. Shipping is free worldwide.
Provenance
Studio piece from the High Atlas Mountains, Morocco
Manufacturing period
2024/2025
Spiritual number
7 — the number of inner order, knowledge and spiritual depth.
Room recommendation
Loft · retreat · designer living space · gallery
Maro Innovation
ISMÂ — Arabic for “sign” or “trace” — is not a carpet in the classical sense. It is a woven language of clarity, depth and reduction. Vertical lines rise up like thoughts, memories, milestones. Knotted in a specialized studio in the Atlas Mountains — made from 100% natural virgin wool, densely worked, with a deliberately flat pile of 2 cm. A piece for spaces that breathe. For people with a sense of substance.
Provenance
Studio piece from the High Atlas Mountains, Morocco
Manufacturing period
2024/2025
Spiritual number
7 — the number of inner order, knowledge and spiritual depth.
Room recommendation
Loft · retreat · designer living space · gallery
Measurements and weight
300 × 245 cm (ca. 9.8 × 8 ft) 20,5 kg (ca. 45.2 lbs)
€8.500
Including 20% VAT for orders within the EU. Sales tax is waived for deliveries to third countries. Shipping is free worldwide.
Original Berber carpet, hand-knotted in a specialized studio in the High Atlas Mountains.
ISMÂ combines archaic depth with modern reduction — ascending lines, quiet space and deliberate density create a grounded piece with a cultivated presence.
A rug for spaces with clarity — powerful, quiet and full of meaning.
• Material: 100% natural Moroccan virgin wool
• Technique: Handmade using traditional Berber techniques
• Structure: Flat, dense pile 2 cm (0.8 inch), quiet & compact
• Dimensions: 300 × 245 cm (approx. 9.8 × 8 ft)
• Weight: 20.5 kg (approx. 45.2 lbs)
ISMÂ fits into spaces with substance — in lofts, galleries or quiet retreats.
He doesn't stand in the room, he guides it.
For people who value clarity and depth.
We deliver worldwide — free of charge. Each rug is shipped safely and insured from our warehouse in Austria. Depending on the region, the delivery time is approx. 7 to 21 working days. Customs duties may apply outside the EU and are to be borne by the recipient.
Vertical lines represent thought, erection, mental orientation. The tree sign in the center points to roots and life path. Squares and dots symbolize stability, presence, and openness. ISMÂ is a silent companion on the journey inward.
ISMÂ was made in a specialized Berber studio in the High Atlas Mountains — hand-knotted using traditional techniques, with deliberate density and a flat, solid pile of exactly 2 cm (0.8 inch).
This particular structure gives it the aesthetics of a vintage piece, but with the precision and serenity of modern design.
Not a mass-produced product — but a statement that lasts.
Nomades7 is more than a brand — it is a curated collection of individual textile pieces with origin, attitude and soul. Each rug is made entirely by hand by Berber women in the Moroccan Atlas Mountains. Alexander Heritsch selects these pieces locally — not based on their appearance, but on the basis of energy, symbolism and history. We believe that spaces need more than beautiful things — they need meaning. That's why we don't sell mass-produced goods, but woven time. Each piece is unique that not only lies — but also works.
And that a hand-knotted rug doesn't just lie — it stays.
Timeless rugs with meaning.
Handpicked. Can be experienced. unique piece.